Afforestt

The Challenge

Afforestt was facing a high-profile media launch that would bring significant international attention to their work — and their existing website was not ready for that scrutiny. The digital presence needed to match the quality, credibility, and storytelling weight of a company whose work is genuinely changing how reforestation is understood.

Our Approach

Esipick.org rebuilt the entire Afforestt website from the ground up on a new platform, ahead of the media launch deadline. The brief was speed without cutting corners: a site that communicated scientific credibility, emotional connection to the work, and a clear path for organizations and cities to commission a forest.

Outcome

Afforestt launched into its media moment with a digital presence that matched the ambition of their work — generating international press coverage and institutional interest that the previous site could not have supported.

Details